On a cup, a plate, a blanket, a pair of socks: always the same word. AMORE. Bold, orange, unmissable. What initially appears to be a simple design principle is, for NAVUCKO, an attitude. Behind the brand is Nataša Vučković – a designer from Hamburg who has been working under this name since 2013 and lives by the conviction that typography can do more than inform. It can touch.
We have newly added NAVUCKO to our range – and are pleased to introduce the brand here. What you will find with us now is an initial selection. More pieces are coming.
Who is behind NAVUCKO
Nataša Vučković works without a large studio, without anonymous production. NAVUCKO is a solo project – and that is visible: in the consistency of the design, in the care taken in material selection and processing, in the feeling that each piece was consciously created.
The philosophy behind NAVUCKO can be summarized in three terms: empathy, authenticity, and a deep love for typography. The fonts and texts that Nataša chooses are no accident. They tell a story. They strike a tone that feels personal without being kitschy.
We carry NAVUCKO at HIT-IN.TV because these products embody exactly what we understand by good design: minimalist, well-thought-out, handpicked.
Typography as a Design Principle
The heart of NAVUCKO is typography. Whether on a porcelain mug, a cotton blanket, or a patch – the text is not decoration, but a statement. And AMORE is more than just a word: it's a statement that works just as well on a kitchen table as it does on a T-shirt.
What connects NAVUCKO products is this claim to durability. No mass product, no quick print. Each piece is designed to remain beautiful in everyday life – and to become more familiar over time.
The NAVUCKO range at HIT-IN.TV
We are starting with a curated selection – all under the sign of AMORE. The range is growing:
For the table: The AMORE porcelain mug (€21) is the simplest piece in the collection – and one of the most effective. Coffee in the morning from a cup with a single word that you cannot ignore.
The AMORE serving plate (€24) made of porcelain brings the same principle to the dining table. Simple in form, direct in statement.
For the living room: The AMORE cotton blanket (€99) is available in white/red and pink/red. On the sofa, as a wall hanging, or draped over a chair – the blanket changes a room with a single word.
To wear: The AMORE Pink women's T-shirt (€39) carries the message directly on the chest. Loose fit, clear message.
The AMORE White/Red socks (€15.90) are the most affordable entry – and the most discreet. The word sits on the ankle, only visible if you look for it.
For on the go: The AMORE 2.0 bag (€35) is a cotton tote bag – practical enough for everyday use, direct enough for NAVUCKO.
Small pieces with a big impact: The AMORE patch (€8.50) is the smallest and most versatile piece. Iron on or sew on – to a jacket, a bag, an old piece of clothing.
The AMORE adhesive tape (€9.90) is the most unusual piece in the collection: parcel tape with typography. A gift wrapped with it immediately looks different from any other.
As a gift or for yourself
NAVUCKO products are great for gifting – not because they are cheap, but because they have a clear personality. A cup for €21 or a patch for €8.50: small gestures with a point of view.
For those who want to spend more: the cotton blanket for €99 is a piece that lasts. Not seasonal, not trend-dependent – an object with a word that doesn't age.
You can find the current NAVUCKO range at HIT-IN.TV – and we are continually expanding it. More gift ideas can be found in our gift ideas collection.
FAQ
Who is Nataša Vučković? Nataša Vučković is a designer from Hamburg who has been working under the name NAVUCKO since 2013. Behind the brand there is no large studio – but one person with a clear design philosophy: empathy, authenticity, and a love for typography.
What does NAVUCKO mean? NAVUCKO is Nataša Vučković's brand name – an independent term that stands for her design approach: minimalist, personal, typographical.
Why does "AMORE" appear on all products? AMORE is the central design element of the current collection. The word – Italian for love – works equally well on a plate, a sock, or a blanket. It is not decoration, but an attitude.
Are NAVUCKO products handmade? NAVUCKO products are not mass-produced. They are handpicked, thoughtfully designed, and produced with the aim of remaining beautiful in everyday life. Nataša Vučković works without a large studio – and that is palpable in the product.
What is the cheapest NAVUCKO product at HIT-IN.TV? The AMORE patch for €8.50 – iron-on or sew-on. After that comes the AMORE adhesive tape for €9.90, the socks for €15.90, and the porcelain mug for €21.
Are NAVUCKO products suitable as gifts? Very much so – because they have a clear point of view. A cup or a patch as a small gesture, a blanket as a special gift. Clear design, no need for explanation.
You can find the current NAVUCKO range in our shop – and it's growing. Check back regularly.
