Welcome to HIT-IN.TV – Your concept store in Berlin

Since 2003, we’ve been a fixture in the charming Berlin neighbourhood of Prenzlauer Berg. Our brick-and-mortar store at Oderberger Strasse 34, run by Elle Janssen, is known for its carefully curated selection of fashionable clothing, accessories and everyday products. Now we’re bringing this special mix online, too!

Discover sustainable and fair fashion
Sustainability is close to our hearts, which is why we focus on sustainable and fair fashion. We also know that not everything can always be perfect — but every step counts. Our collection combines style and responsibility, for example with ARMEDANGELS, a pioneer of eco fashion that has stood for quality and modern design since 2007.

More than just fashion
Alongside clothing, we also offer a wide range of lifestyle products. Discover our practical and stylish bags, from fine leather bags to crossbody bags and backpacks. Our selection of ceramic tableware, water bottles and other accessories like keyrings and jewellery adds stylish accents to your everyday life.

Bath & Beauty – products that feel good
Our Bath & Beauty category offers fragrant soaps and plastic-free products that are good not only for you, but also for the environment. Here you’ll find everything you need for your personal feel-good experience.

Quality with tradition
We work with brands that stand for high quality and tradition. For example, Mantas Ezcaray from Spain has been producing exquisite scarves and blankets made from mohair and virgin wool for three generations.

Visit us in Berlin or shop conveniently online and discover how we’ve been combining style and sustainability for over 20 years.