SO FAMILY

SO FAMILY comes from Lille. Sophie founded the brand after being unable to find beautiful children's clothes for her son Augustin – and decided to design them herself. Today, she designs collections for women, babies and children, consistently living the matchy-matchy principle: coordinated looks that bring families together without too much planning.

4 products

Wool Scarves and Foulards for the Whole Family

At HIT-IN.TV, SO FAMILY's wool scarves and foulards are initially available – pieces that adults and children alike wear, passed down from siblings, or intended as gifts. More scarves and foulards can be found in the category overview.

SO FAMILY works with selected ateliers in India – known for textile craftsmanship and fair working conditions. Production is done in small quantities, consciously without overproduction: cut-off remnants are incorporated into capsule collections and accessories, and there are no sales. Each piece is designed for longevity – to be worn, passed down, and given on.