pretty vacant

Music meets fashion, past meets present: Pretty Vacant is a British fashion brand with a clear signature style – inspired by the decades between the 40s and 70s. Founded in 2004 by Simon and Mhorag, two passionate vintage lovers from Brighton, they create dresses, skirts, tops and more that combine timelessness with modern cuts.

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5 products

From vintage search to your own collection

It all begins on the streets – in secondhand shops and flea markets, where Simon and Mhorag spend hours tracking down unique vintage pieces. These silhouettes and patterns flow directly into the collections and are reinterpreted in their Hove studio: with their own pattern cutting, garment technology, and in-house prints. The result is clothing with character – unique, contemporary, and with a perfect fit.

Sustainable, ethical, natural

Pretty Vacant stands for responsible fashion design. All tops are produced according to Sedex-certified ethical standards – exclusively from natural fibers such as rayon and cotton. No compromise on quality, no compromise on responsibility.

The range includes dresses, skirts, tops & more

From flowing dresses and statement skirts to jumpsuits, knitwear, trousers, scarves, hats, and socks – Pretty Vacant offers a thoughtfully curated selection for women who love fashion with attitude. Every piece tells a story.

Get your favorite Pretty Vacant look

Discover the Pretty Vacant collection at HIT-IN.TV and find your next favorite piece – vintage-inspired, sustainably produced and with unmistakable British flair.