Is the FLASH collection really waterproof?

Yes – all bags in the FLASH collection are fully waterproof and withstand a water column of up to 10,000 mm. Rain or snow are no problem for your belongings.

What does a 10,000 mm water column mean?

This value describes how waterproof a material is. 10,000 mm means the bags stay reliably dry even in heavy rain – ideal for everyday use, commuting, or cycling.

What does monomaterial mean – and why is it better?

Monomaterial means a product is made from a single main material. This significantly improves recyclability because different materials don’t need to be separated – an important step toward a circular economy.

Which FLASH bag suits my everyday life?

The New Shopping Bag is ideal for groceries and daily use. If you prefer something more compact, The New Pouch is a great option. For travel or being on the go, the New Foldable Backpack is perfect – lightweight, practical, and space-saving.

How do I properly care for my Susan Bijl bag?

Simply clean your bag with a damp cloth and mild detergent. Avoid machine washing and high temperatures to keep the material and shape in good condition for a long time.

For a quarter of a century, Susan Bijl has stood for functional, minimalist design with instant recognisability. Her trademark? The iconic diagonal “Flash” line, which has shaped the design since the very first The New Shopping Bag. This line is more than just a stylistic detail – it symbolises optimism, energy, and the courage to choose timeless design over trends. To mark its 25th anniversary, Susan Bijl celebrates this iconic element with a very special collection: FLASH.

This collection stays true to the principles that have defined Susan Bijl from the very beginning: durability, functionality, and a clean, unmistakable look. But FLASH also brings significant innovations that make your bags and accessories even more resilient, sustainable, and practical.

25 Years of SUSAN BIJL: Flash Collection

High-quality materials for maximum resilience

Fully waterproof – protection in any weather

All bags in the FLASH collection are made with a waterproof material that withstands a water column of 10,000 mm. Whether rain or snow – The New Shopping Bag, The New Pouch and The New Foldable Backpack stay dry and reliably protect what’s inside.

Premium stainless-steel hardware – durable and rust-free

Every metal fitting in this collection was designed by Susan Bijl herself and crafted from polished stainless steel. Alongside its refined look, this material offers a key advantage: it is corrosion-resistant, robust, and easy to repair. That means your bag not only stays beautiful for longer, but can also be maintained with minimal effort.

Sustainability through mono-materials

With FLASH, Susan Bijl is taking an important step towards a circular economy. The New Bum Bag and The New Backpack are now made entirely from mono-materials, significantly improving their recyclability. While mixed materials are often difficult to recycle, these new designs enable better reuse in the future. At the same time, the hard-wearing nylon ensures an even longer lifespan – a conscious contribution to reducing waste and overconsumption.

Discover the exclusive FLASH collection with us now!

FLASH is a tribute to the DNA of Susan Bijl – and an exclusive opportunity to become part of this anniversary collection. In our online boutique, you’ll find all models from this limited edition – from the classic The New Shopping Bag to the innovative New Foldable Backpack.

Die neue wasserdichte Crossbody Bag von Susan Bijl

Treat yourself to your favourite piece from the FLASH collection and celebrate 25 years of timeless design with us. Thank you for placing your trust in us as an official Susan Bijl retailer – we’re delighted to offer you the latest designs from this unique brand!